Sonny is the president and creative director of Hamazaki Wong Marketing Group, an award-winning all-cultural marketing communications agency.

Sonny is also the co-founder and producer of the Leo Awards, a provincial awards program for the film and television industry. As a marketing entrepreneur, he has led projects in media, live events and exhibitions, sustainability, arts and culture, and social justice.

He is a committed community steward with a record of engagement and leadership. He serves as a governor of Capilano University, Motion Picture Arts & Sciences Foundation of BC, Daryl Duke Foundation, and BC Entertainment Hall of Fame. He is also a member of the Pacific Council of OMNI Television and the Chinatown Legacy Stewardship Group.

Previously, he was the chair of the community advisory board of the Seattle-based KCTS 9, and a founding member of the Canadian International Dragon Boat Festival, serving as its General Manager for a decade.