{"id":3567,"date":"2025-07-05T00:00:00","date_gmt":"2025-07-05T00:00:00","guid":{"rendered":"https:\/\/www.chinesecanadianmuseum.ca\/fete-chinoise-launches-love-at-mid-autumn-2025-a-cultural-project-in-support\/"},"modified":"2025-07-05T00:00:00","modified_gmt":"2025-07-05T00:00:00","slug":"fete-chinoise-launches-love-at-mid-autumn-2025-a-cultural-project-in-support","status":"publish","type":"post","link":"https:\/\/www.chinesecanadianmuseum.ca\/zh-hans\/fete-chinoise-launches-love-at-mid-autumn-2025-a-cultural-project-in-support\/","title":{"rendered":"F\u00eate Chinoise Launches \u2018Love at Mid-Autumn\u2019 2025: A cultural project in support of the Chinese Canadian Museum"},"content":{"rendered":"<p>With support for the Chinese Canadian Museum, the Toronto-based <a href=\"https:\/\/www.fetechinoise.ca\/loveatmidautumn\" target=\"_blank\" rel=\"noopener noreferrer\">F\u00eate Chinoise<\/a> proudly launches the 5th annual \u2018<a href=\"https:\/\/www.loveatmidautumn.ca\" target=\"_blank\" rel=\"noopener noreferrer\">Love at Mid-Autumn<\/a>\u2019 campaign, a cultural project that honours Chinese heritage and tradition through meaningful storytelling, artistic design, and philanthropy in Canada. It will be a milestone year of new programming, with a special theme of Collective Memory through Childhood Lanterns. <\/p>\n<p>Each year, the limited-edition mooncake gift set is designed to inspire nostalgia while celebrating identity and community. The 2025 set includes:<\/p>\n<ul>\n<li>\n<p>A limited edition collector\u2019s tin, designed by Palettera<\/p>\n<\/li>\n<li>\n<p>4 full-sized heart-shaped mooncakes baked by Saint Germain, made in Canada<\/p>\n<\/li>\n<li>\n<p>The 2025 of the F\u00eate Chinoise Design Annual<\/p>\n<\/li>\n<li>\n<p>Special offers from our sponsors and partners<\/p>\n<\/li>\n<li>\n<p>A brochure that doubles as a greeting card, with space to write a message<\/p>\n<\/li>\n<li>\n<p>All presented in a luxurious paper gift bag<\/p>\n<\/li>\n<\/ul>\n<p>The 2025 design honours memories of childhood lanterns, drawing inspiration from personal photographs shared by the F\u00eate Chinoise community. These lanterns symbolize warmth, hope, and the joyful spirit of Mid-Autumn Festival celebrations. Hand-coloured with raw pencil crayons on a crisp white backdrop, the artwork blends nostalgia with a fresh contemporary style.<\/p>\n<p>In this 5th year of Love at Mid-Autumn, F\u00eate Chinoise is excited to announce the expansion of the campaign, to share the joy of the Mid-Autumn Festival across Canada. This year\u2019s programming includes a brand new <a href=\"https:\/\/www.fetechinoise.ca\/love-at-midautumn-2025-art-contest\" target=\"_blank\" rel=\"noopener noreferrer\">National Colouring and Art Competition<\/a>, launching in July and an elevated Community Event to welcome all families and generations, scheduled for September 27th, 2025. <\/p>\n<p>Since 2021, the \u2018Love at Mid-Autumn\u2019 campaign has raised and donated over $218,800 in net proceeds for Canadian charities, including Markham Stouffville Hospital, SickKids Foundation, Holland Bloorview Kids Rehab Hospital, and the Scarborough Health Network. <\/p>\n<p>For 2025, all of the net proceeds from mooncake gift set sales will support the Toronto Symphony Orchestra, the <strong>Chinese Canadian Museum<\/strong>, and the F\u00eate Chinoise Cultural Foundation.<\/p>\n<p>To directly support the Chinese Canadian Museum in this campaign, <a href=\"https:\/\/chinesecanadianmuseum.donation.veevartapp.com\/donation\/view\/home\/fete-chinoise-love-at-midautumn-2025\" target=\"_blank\" rel=\"noopener noreferrer\">donate here<\/a>.<\/p>\n<p>F\u00eate Chinoise Founder and Editor-in-Chief, Deborah Lau-Yu, shares, \u201cThis is a big year for Fete Chinoise, as we celebrated our 10th anniversary as a cultural platform. It was time to expand the impact of our Mid-Autumn project, and we\u2019re thrilled to send our artwork into every Canadian home so that every child and student can have access to beautiful artwork to engage in Chinese culture in a modern and familiar way, inviting them to be a part of our Canadian community of diaspora stories. Parallel to the work of the Toronto Symphony Orchestra and the Chinese Canadian Museum, Fete Chinoise\u2019s mission to \u201cmove culture forward\u201d is at the heart of everything we create for the community.<\/p>\n<p>Art and culture nourish and shape who we are, and how the next generation will value the arts and its ability to inspire and transform our personal journeys.\u201d<\/p>\n<p>\u201cWe\u2019re thrilled to be part of F\u00eate Chinoise\u2019s Love at Mid-Autumn campaign,&quot; says Dr. Melissa Karmen Lee, CEO of the Chinese Canadian Museum. &quot;This partnership helps shine a light on the Chinese Canadian story from coast to coast. We\u2019re excited to celebrate culture, community, and connection \u2014 with support that makes a real difference at the Chinese Canadian Museum.\u201d<\/p>\n<p>Mark Williams, Beck Family Chief Executive Officer of the Toronto Symphony Orchestra, shares: \u201cMusic gave me a sense of belonging and possibility\u2014and today, through the TSO, I work to pass that on. Thanks to F\u00eate Chinoise\u2019s Love at Mid-Autumn campaign, thousands of young people across the GTA\u2014from Markham and Scarborough to Richmond Hill and Downtown\u2014are discovering their own spark. Somewhere among them is the next great musician, waiting to be heard. Your support helps turn that potential into promise, and we couldn\u2019t be more grateful.\u201d<\/p>\n<p>The 2025 Campaign is created by Palettera and proudly supported by Scotia Wealth Management (Official Banking Sponsor), The Remington Group (Gold Corporate Sponsor), Saint Germain Bakery (Bakery Partner), Markville Cadillac and Yorkdale Shopping Centre (Silver Corporate Sponsors), Hong Kong Economic and Trade Office (Toronto) (Community Partner), National Post, The Kit, and Fairchild Radio (Media Partners).<\/p>\n<p>Keepsake mooncake gift sets are available now at <a href=\"https:\/\/www.loveatmidautumn.ca\" target=\"_blank\" rel=\"noopener noreferrer\">www.loveatmidautumn.ca<\/a> on a first-come, first-served basis. The mooncakes will also be at the museum&#39;s new retail store, <a href=\"https:\/\/1889tradingco.ca\/\" target=\"_blank\" rel=\"noopener noreferrer\">1889 Trading Co.<\/a> at a future date. <\/p>\n<p>Donations to the F\u00eate Chinoise Cultural Foundation made between May 2025 and Mid-Autumn (October 6, 2025) will be distributed directly to the three featured charitable organizations.<\/p>\n<p>To donate directly to the Chinese Canadian Museum, <a href=\"https:\/\/chinesecanadianmuseum.donation.veevartapp.com\/donation\/view\/home\/fete-chinoise-love-at-midautumn-2025\" target=\"_blank\" rel=\"noopener noreferrer\">click on this link<\/a>.<\/p>\n<p><strong>About F\u00eate Chinoise<\/strong><br \/>\nF\u00eate Chinoise is a cultural platform that celebrates the best of Chinese Culture in Canada and globally. The brand has empowered individuals to deepen the connection between identity and Chinese culture since 2015. Through a curated lens and critical thinking, F\u00eate Chinoise presents meaningful stories, artful experiences, and inspiring products \u2014 ultimately, offering a premier presentation of Chinese culture in contemporary Canada.<\/p>\n<p>The F\u00eate Chinoise Cultural Foundation is a charitable fund that supports F\u00eate Chinoise\u2019s cultural work and vision for the future. Through this foundation, F\u00eate Chinoise collaborates with other charities and organizations to support initiatives, including major exhibitions from Asia, that aim to advance cultural exchange in Canada. The foundation also provides for F\u00eate Chinoise\u2019s long-term vision of establishing a contemporary museum of visual culture dedicated to the Chinese community in Canada.<\/p>\n<p>Official Website: <a href=\"https:\/\/www.fetechinoise.ca\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.fetechinoise.ca<\/a><br \/>\nInstagram: <a href=\"https:\/\/www.instagram.com\/fetechinoise\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.instagram.com\/fetechinoise<\/a><br \/>\nFacebook: <a href=\"https:\/\/www.facebook.com\/fetechinoise\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.facebook.com\/fetechinoise<\/a><\/p>\n<p><strong>The Chinese Canadian Museum<\/strong><br \/>\nThe Chinese Canadian Museum works to share the personal and often neglected stories of the Chinese Canadian community. The museum honours the history, contributions and heritage of the Chinese Canadians while elevating and engaging with voices and communities from across this country. Your generous donation will help ensure that the diverse experiences of Chinese communities in Canada will not be forgotten or excluded \u2014 rather, it can be amplified and advanced.<\/p>\n<p><strong>Toronto Symphony Orchestra<\/strong><br \/>\nReaching young people and developing enriching educational initiatives has been a part of the Toronto Symphony Orchestra\u2019s core programming for nearly its entire history, with the first children\u2019s concert performed at Massey Hall in 1925 and the establishment of the Toronto Symphony Youth Orchestra in 1973. The TSO is incredibly proud of its expansive music education offerings, which have grown to reflect the needs of our community and almost 40,000 students annually.\n<\/p>\n<figure><img decoding=\"async\" data-src=\"https:\/\/images.ctfassets.net\/cuu1qhkyeang\/3kDAMa0vQ1JI5QJpcQTu3y\/b1620ba26122aad2fa2428f315954ac3\/LAMA2025_24x36Poster_FINAL.jpg\" alt=\"Fete Poster 2025 CCM\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>With support for the Chinese Canadian Museum, the Toron [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3445,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-3567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-17"],"blocksy_meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.7) - 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